
About Black Crown Label
Our brand values guide everything we do, shaping our identity and ensuring each piece we create reflects elegance, creativity, and exclusivity. Founded by Nohad Al Samarrie, the label blends Middle Eastern artistry with Kimono style Inspiration, The designer drew from her roots in Abu Dhabi and her experiences in the UK. This mix brings together cultural richness and sophistication, resulting in designs that are not only beautiful but also meaningful. For us, Designing means creating an experience that feels special for our customers. Every item is carefully crafted using the finest materials and meticulous attention to detail. We find inspiration in many places, art, architecture, culture, and history. And channel it into our designs. Our collections are made for those who appreciate fashion that tells a story, offering unique pieces that balance modern trends with timeless artistry.
My creation empower women to embrace their confidence and elegance through fashion. My passion for design and fashion is the cornerstone upon which Black Crown Label has emerged as one of the Middle East's most coveted luxury brands.
- Nohad Al Samarrie -



Black Crown Label isn’t just about owning luxury items; it’s about being part of a select community that values quality and distinction. Our brand extends beyond clothing. Nohad Al Samarrie is also an author, fragrance creator, and film producer. The Black Crown Label fragrance line adds another layer to our brand, capturing our values through distinct and luxurious scents. Additionally, Nohad’s upcoming film about her father’s legacy reflects her dedication to storytelling and preserving culture. Black Crown Label is more than just a fashion brand; it’s a lifestyle that embodies sophistication, offering not just clothing, but a way of living with style and purpose.
